(GMM -- Jan.14) Bernie Ecclestone is supporting a push to make F1 more popular in America.
A new entity, Grand Prix Entertainment (GPE), has bought the exclusive F1 TV rights and signed an agreement with channel 'CBS' to televise four grands prix live in the 'States in 2005.
GPE was formed by Andy Heyward and Casey Wasserman.
''Andy and I have been talking for a while about the possibility of working together,'' said Bernie. ''This is an important step forward in our strategy to ... reach a wider audience (in the US).''
GPE will also develop other 'strategies' to further expand F1's current domestic audience.
Existing US broadcaster, Speed Channel, will air the remaining fifteen grands prix.
Written: Fri, 14 Jan 2005 13:11:33
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