(GMM) The world's most famous soft-drink company, Coca-Cola, is planning to drive onto the F1 grid.
The British 'Daily Telegraph' newspaper even claimed that Coke, like fizzy rival Red Bull, could buy a grand prix team -- but the more likely option is a title sponsorship.
F1 supremo Bernie Ecclestone 'confirmed' that Coca-Cola had shown some interest in the sport, the newspaper wrote.
''F1 has become an exceptional shop window for everybody,'' the 74-year-old said.
The report doubted that Coca-Cola had yet held talks with any team, but an executive 'with links' to the company revealed: ''The growing popularity of F1 in several key Asian markets is something that is of interest.''
Probably at the front of the queue for Coca-Cola's business is Williams, the front line Grove based team that is determined to recover from the recent loss of works BMW power and title sponsor HP.
Written: Mon, 03 Oct 2005 07:40:23
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