F1's future appears bright
International appeal leads to major deals

(GMM) Vodafone and Intel - giant global companies - indicated that formula one is on the road to recovery after months of uncertainty about the sport's future.

Although the 'breakaway' threat is still real, the two firms' long term F1 team sponsorship announcements - involving vast sums of money - suggest that peace is not too far away.

Combined, the deals are estimated at about $500m.

Vodafone marketing officer Peter Bamford said at the McLaren factory that the company's 'own experience and belief' is that F1's future is bright.

But he admitted that no-one has a 'perfect vision' of how the row between F1's current bosses and the disgruntled carmakers will ultimately turn out.

McLaren chairman Ron Dennis, however, also hinted that the sport could be about to seal its future, putting a timescale of three to six months on final talks.


Written: Thu, 15 Dec 2005 08:26:38

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