Mar.16 (GMM) The value of Santander's investment throughout the winter season and the 2010 Bahrain opener was EUR25 million, according to reports in the Spanish press.
The Spanish bank is Ferrari's new main sponsor, with an annual spend estimated at 40 million.
The sources, reportedly with the input of the market information group Sofres, said the value of Santander's sponsorship for the entire 2009 season with McLaren was just 80m.
On Monday it emerged that the sport's television viewing figures within Germany had doubled, and similarly impressive numbers have now emerged from Spain, the country of the new Ferrari driver Fernando Alonso.
An average 5.6 million Spaniards watched Sunday's live coverage on La Sexta, which like Germany was around a 50 per cent market share.
Written: Thu, 18 Mar 2010 10:00:55
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- March 18, 2010Santander gets EUR25m value opener
- September 15, 2009Santander staying at McLaren
- September 09, 2009Santander announcement at Monza
- July 15, 2008Santander for two teams?
- January 31, 2008New sponsors for Renault
- November 03, 2007Spanish sponsors and McLaren
- March 28, 2007McLaren sponsor deal for Brit GP
- February 13, 2007British GP gets new backer
- November 01, 2006McLaren land more Spanish money
- (March 18, 2010)View all headlines from this date
